We partnered with AppLovin, a rising player in the hybrid-casual gaming sector, to launch their first performance marketing campaign on Twitch, in support of Hexa Sort.

The campaign featured influencers actively playing Hexa Sort during their streams and between queues, complemented by persistent verbal mentions and calls to action (CTAs) in chat, as well as numerous posts on social networks.

Over the course of two months, +100 global influencers participated, seamlessly incorporating the game into their streams.

Through this campaign we covered over 4 key countries including France, Germany, the UK and the USA. This strategic integration has led to over +25.000 new downloads, marking a major step forward in user engagement and the number of Hexa Sort users.

RyseUp Studios and Starbreeze entrusted us with creating an original French campaign for the launch of Roboquest, a game developed in France, making it a significant milestone for the developers.

We orchestrated an online versus event featuring Skyyart and FuuRy, structured as follows :

• Created and managed a Discord server for the communities of both creators.
• Organized two streams and tweets to kick off and conclude the event.
• Designed a trophy to reward the streamer with the most engaged community.

The campaign was a resounding success, so much so that the studio requested an additional trophy for themselves, highlighting their appreciation for our innovative concept.

We partnered with Pearl Abyss to launch a multi-channel campaign for their latest DLC on Black Desert Online, bringing Intel into the fold for an added boost. Together, we custom-built a computer and promoted it through four of the biggest French Twitch creators : Joueur du Grenier, Mynthos, Angle Droit, and Antoine Daniel.

To amplify the DLC's reach organically, we collaborated with Nota Bene, a renowned history YouTube channel, creating a unique concept around the Storyline of Pearl Abyss's newest DLC.

This strategic approach generated widespread attention and engagement, showcasing our ability to craft impactful and innovative promotional campaigns.

For the launch of The Crew : Motorfest, Ubisoft partnered with us to source five top Canadian YouTube creators who produced dedicated videos, generating significant buzz and engagement.

For Skull and Bones and its first season, we enlisted six prominent French creators on Twitch and YouTube to deliver in-depth gameplay content.

These strategic collaborations enhanced Ubisoft's visibility and connected deeply with gaming audiences through authentic influencer engagement.

Holzkern successfully executed their Twitch debut through a close partnership with our agency.

With over 20 creators onboarded monthly, we have been able to curate and manage a roster who shares Holzkern's values while promoting their products, and welcoming new customers to the brand.

Our strategy helped Holzkern net hundred of thousands of hours watched on Twitch each month while also being able to drive sales with a competitive ROAS aligned with their strategy.

We are leading HelloFresh's customer acquisition campaign in France.

Over the last 16 months, we have partnered with over 250 prominent Twitch creators to highlight the simplicity and accessibility of HelloFresh's subscription service.

Each creator received a complete box of fresh ingredients, allowing them to showcase the diverse menu options available on the platform through sponsored content and live cooking streams.

This initiative has been instrumental in inspiring culinary creativity among viewers.

ASUS ROG entrusted us with sourcing and onboarding 30 top Canadian influencers to promote their newly released ROG ALLY device during the Turkey 5 period.

The campaign was a resounding success, with each influencer receiving a ROG ALLY to create organic content showcasing the device's capabilities.

Despite being a non-paid campaign, we collaborated with some of Canada's most prominent talents, who highlighted the product's key features through authentic and tailored messaging.

This strategic approach not only boosted the ROG ALLY's visibility but also demonstrated the power of genuine influencer partnerships.

We developed a tailored concept for the launch of ASUS's Canadian branch, partnering them with Hacksmith Industries, the second-largest channel in Canada boasting over 14.5 million subscribers.

Our collaboration involved a comprehensive customization of an armored truck, which was transformed to showcase ASUS's gear in numerous Hacksmith videos.

Additionally, we secured opportunities for the truck to be featured at various ASUS-sponsored events in the future, enhancing brand visibility and engagement.

The Node drives the global performance campaigns for World of Tanks & World of Warships.

Our mission is to enhance WARGAMING's brand awareness and user acquisition strategy on a global scale.

Over the past six months, WARGAMING has entrusted us to target and onboard over 500 creators worldwide.

Thanks to this first successful collaboration, WARGAMING has expanded our role to include managing their YouTube performance campaigns in additionn to Twitch, further amplifying their reach and impact.

We collaborated with Opera GX to develop a targeted user acquisition strategy on YouTube, focusing on key markets such as France, Germany, LATAM, and the US.

Concurrently, we launched their inaugural affiliate campaigns on Twitch globally.

This two-pronged approach significantly enhanced their market reach and engagement, driving notable growth and bolstering their presence in essential regions.

The success of these initiatives not only increased Opera GX's visibility but also optimized their marketing spend, demonstrating the effectiveness of a synchronized multi-platform strategy.

As Herman Miller’s influencer agency for Europe, we help them raise awareness around their products and sales.

Over the past 12 months, we sourced and onboarded 80 tier-1 influencers from 12 different countries across Europe to perform on-stream product promotions, along with sponsored giveaways on Twitter or Instagram.

With more than 150.000 tracked clicks generated in total, these campaigns turned out to be a real success, promoting Herman Miller across various audiences in an engaging and authentic fashion.

We supported iGraal with their strategy to reach out to Gen Y & Z audiences in esports and gaming.

We created a bespoke partnership with AEGIS, a new esports organization founded by Mister MV, Shaunz, and DFG, three of the most respectable French tier-1 creators on Twitch.

iGraal became the first major partner of AEGIS, with custom integrations throughout the year, and monthly community events to raise awareness and generate conversions around their platform.

The announcement of this alliance gathered 15.000 concurrent viewers, generating over 9.000 new accounts for iGraal during the partnership.

We discovered an official "Tour de France" collection on Displate and decided to create a unique concept in the spirit of "La Grande Boucle."

Partnering with “Hit The Road”, a collective of French artists, athletes, and filmmakers dedicated to achieving remarkable physical feats and visual storytelling, we launched a dynamic campaign.

Clément and Paul embarked on an adventurous journey from Paris to London using Vélib, the public rental bikes from Paris.

Their expedition was captured in two YouTube videos, which collectively amassed 600,000 views and drove record-breaking sales for Displate.

We support both the hardware and software divisions of SteelSeries in their global campaigns, including SteelSeries Moments & Sonar.

Over the past 36 months, we have onboarded over 3.000 creators worldwide, generating an impressive 800.000 downloads while adhering to their acquisition strategy across Twitch, TikTok, YouTube, Instagram, and Twitter.

For SteelSeries hardware, we help identify and onboard influencers who perfectly align with SteelSeries' value proposition to boost sales and brand visibility.

We've partnered with Asus HQ to identify and onboard 14 influencers from eight different countries, in addition to two casters, who were brought to studios in Italy for a special campaign.

This initiative marks our second collaboration with Asus, building on the success of the ROG Phone 5S launch campaign we facilitated in Q4 2021.

A highlight of our latest joint effort was a live unboxing segment by the influencers immediately following the official product presentation.

‍Each influencer received a ROG Phone 6 to demonstrate to their community, skillfully highlighting the product's key features through a personalized and engaging narrative.

We partnered with Air Up after recognizing a prime opportunity to establish the brand within the gaming community for the long term.

We engaged 10 prominent influencers (Hugo Délire, Yomax, FuuRy, Mynthos, Oraxe, Sensoria, Lutti, GaspowRL, D7RL, Gius) for a six-month campaign, leveraging platforms like Twitch, YouTube, and Instagram to maximize reach and engagement.

This collaboration not only integrated Air Up into daily content but also strategically positioned the brand at the forefront during key shopping periods including Back to School, Black Friday, and Christmas, enhancing visibility and driving sales.